A massage therapist told me to hug myself . Seriously. Pull elbows gently across yourself and touch your shoulders with opposite hands. Also place hands behind head and wing out the elbows cupping neck in your hands . Brace very gently.
And ... as Tod says ,do not turn your head too fast looking at the hotties ! lol

Stop turning your head so fast when checking out good lookin men. LOL lifes 2 short not 2 laugh. I have bad vertebra in my neck along with fibromyalgia& other problems. Pillows ice heat pain meds sometimes can't win. Chiropractors help also some people get help from acupuncture

Good cervical neck pillow , wheat bag or deep heat before bed.
In the mornings doing my gentle exercises after a soak in hot bath . Xx

I have a neck pillow not that it helps much but my snuggled is great for any pain and I swear by epsom bath salts ...but although I never get one I would say a massage would help me a lot lol

I have a series of neck excercises to do. Given to me by PT. I find it helps strengthen the neck muscles to better support the head and centre my body. Hurts to do though. Have lots of arthritis in my neck so I do the excercise to the degree that pain allows.
Hope this helps. Gentle hugs and God bless.